Hiring Today: Do Candidates Need a Resume Anymore?
Just as typewriters and whiteout are a thing of the past, so is the need for expensive resume paper and in-person applications. (Thank goodness!) In a digitally dominated professional environment, is the resume outdated too?
Why a Resume Matters
Today’s business owners, human resources departments, recruiters and candidates face challenges previous generations did not have to contend with. Today’s resume does not necessarily have the same look or feel as it did years ago, but in today’s digital world, a person’s resume is up for scrutiny by exponentially more people than in decades past.
LinkedIn: The Living Resume
Today, LinkedIn is the go-to source where many companies look to find professionals to fill their roles. Here, companies can post jobs on their LinkedIn page and if desired, pay to post a job description that can be searched for by candidates. Many small business owners are finding it more cost effective to hire third party recruiters or even hire sourcers to help them search for both active and passive candidates (qualified people who are not currently looking for a next opportunity) that are perfect matches for their needs. On LinkedIn, sourcers or recruiters can run keyword searches and pull up profiles that match key characteristics of the job description, literally bringing highly qualified candidates out of the woodwork for companies. Whether a recruiter checks a LinkedIn profile after a candidate applies or uses it to source passive candidates, everyone’s LinkedIn profile needs to tell a meaningful career story.
For each profile, this is best done by expressing quantitative data about career accomplishments (X number of sales, % increase in revenue, etc.) rather than duties performed. The LinkedIn summary can be a goldmine of information. Not only does it offer a place to showcase one’s personality, it provides a place to clearly note professional highlights. Written in either first or third person depending on your industry, a LinkedIn profile should be kept completely current with consistent updates.
How Candidates Are Making Their Resumes Stand Out
With Millennial candidates leaving their thumbprint on how the next generation’s resumes should look, candidates find themselves asking if they should use a graphically driven format with eye-catching colors or fonts, or are hiring managers wanting them to stick to a black-and-white version of the classic resume? There are strong opinions for both options. In a creative-oriented profession, such as design or marketing, a graphic resume can be a valuable asset. However, job search coaches such as J. T. O’Donnell strongly advise against this because an ATS (Applicant Tracking System) can’t read graphic resumes correctly and it may get rejected by these systems that larger corporations are using.
The hiring manager for your company’s opening needs to be able to scan the resume quickly for information. Top candidate’s resumes will help a recruiter or hiring manager say “yes” to wanting to hear more by providing lots of numbers to quantify accomplishments, using several keywords in their LinkedIn profiles, and formatting it to allow lots of white. Don’t forget as a business owner, prospects may ask for your resume so make sure you keep yours fresh as well. Just because you are a business owner, it doesn’t give you a free pass on having an updated and professional looking resume.
Networking: The Secret to Job Search Success
The good news is, though candidates may submit a resume online for your job opening, according to Alison Doyle at The Balance, at least 60% or more of all jobs are found by networking. What does this mean for business owners? Sometimes top candidates may fall into your lap through your strong network of connections so you may be able to save yourself the cost of a recruiter if you can get the word out for your company’s need on your own. Every business owner knows how important a strong network of connections is, but for hiring, it can just be another added benefit.
So, what are you waiting for? Reach out online, get out there to meet-and-greet, connect with people on LinkedIn, and make sure your online profiles (all of them, even ones you don’t think or expect prospects or employees to see) are showcasing you and your company in a favorable light. Once you find the perfect candidate for your company, your work as a business owner has only begun. You must make sure your work culture is one that will attract and retain the top talent candidates that walk through your doors, but that is a whole different topic for a different day.