Resume Still Needed?

Hiring Today: Do Candidates Need a Resume Anymore?

Just as typewriters and whiteout are a thing of the past, so is the need for expensive resume paper and in-person applications. (Thank goodness!) In a digitally dominated professional environment, is the resume outdated too?

 

Why a Resume Matters

Today’s business owners, human resources departments, recruiters and candidates face challenges previous generations did not have to contend with. Today’s resume does not necessarily have the same look or feel as it did years ago, but in today’s digital world, a person’s resume is up for scrutiny by exponentially more people than in decades past.

 

LinkedIn: The Living Resume

Today, LinkedIn is the go-to source where many companies look to find professionals to fill their roles. Here, companies can post jobs on their LinkedIn page and if desired, pay to post a job description that can be searched for by candidates.  Many small business owners are finding it more cost effective to hire third party recruiters or even hire sourcers to help them search for both active and passive candidates (qualified people who are not currently looking for a next opportunity) that are perfect matches for their needs.  On LinkedIn, sourcers or recruiters can run keyword searches and pull up profiles that match key characteristics of the job description, literally bringing highly qualified candidates out of the woodwork for companies.  Whether a recruiter checks a LinkedIn profile after a candidate applies or uses it to source passive candidates, everyone’s LinkedIn profile needs to tell a meaningful career story.

 

Use LinkedIn for Recruiting Employees

For each profile, this is best done by expressing quantitative data about career accomplishments (X number of sales, % increase in revenue, etc.) rather than duties performed. The LinkedIn summary can be a goldmine of information. Not only does it offer a place to showcase one’s personality, it provides a place to clearly note professional highlights. Written in either first or third person depending on your industry, a LinkedIn profile should be kept completely current with consistent updates.

 

Insights Into How Small Businesses Hire

How Candidates Are Making Their Resumes Stand Out

With Millennial candidates leaving their thumbprint on how the next generation’s resumes should look, candidates find themselves asking if they should use a graphically driven format with eye-catching colors or fonts,  or are hiring managers wanting them to stick to a black-and-white version of the classic resume?  There are strong opinions for both options. In a creative-oriented profession, such as design or marketing, a graphic resume can be a valuable asset. However, job search coaches such as  J. T.  O’Donnell strongly advise against this because an ATS (Applicant Tracking System) can’t read graphic resumes correctly and it may get rejected by these systems that larger corporations are using.

The hiring manager for your company’s opening needs to be able to scan the resume quickly for information. Top candidate’s resumes will help a recruiter or hiring manager say “yes” to wanting to hear more by providing lots of numbers to quantify accomplishments, using several keywords in their LinkedIn profiles, and formatting it to allow lots of white. Don’t forget as a business owner, prospects may ask for your resume so make sure you keep yours fresh as well.  Just because you are a business owner, it doesn’t give you a free pass on having an updated and professional looking resume.

 

What Your Resume Should Look Like in 2018

Networking: The Secret to Job Search Success

The good news is, though candidates may submit a resume online for your job opening, according to Alison Doyle at The Balance, at least 60% or more of all jobs are found by networking. What does this mean for business owners?  Sometimes top candidates may fall into your lap through your strong network of connections so you may be able to save yourself the cost of a recruiter if you can get the word out for your company’s need on your own.  Every business owner knows how important a strong network of connections is, but for hiring, it can just be another added benefit.

 

Employee Referrals Remain Top Source for Hires

So, what are you waiting for?  Reach out online, get out there to meet-and-greet, connect with people on LinkedIn, and make sure your online profiles (all of them, even ones you don’t think or expect prospects or employees to see) are showcasing you and your company in a favorable light.  Once you find the perfect candidate for your company, your work as a business owner has only begun.  You must make sure your work culture is one that will attract and retain the top talent candidates that walk through your doors, but that is a whole different topic for a different day.

 

LinkedIn as Need, Not Want

LinkedIn’s Role In Today’s Business Prospecting
According to LinkedIn’s company profile, LinkedIn is the platform that “connects the world’s
professionals to make them more productive and successful,” and it exists as “a community
that helps you realize your definition of success.” So, how do you define success for your
company? Certainly, it includes serving more clients and customers, and here’s are a few ways
to utilize LinkedIn to bring your prospecting efforts up to 2018 speed.

NEWER USERS
Every professional must have a personal profile built out on LinkedIn, and if you are falling
behind in this regard, create your personal LinkedIn profile now.
Once business owners have a profile, you can create a company page. (Yes, you do need this
even if you’re a one-person show. A company page legitimizes your work and enables you to
post a logo that will appear on your personal page where you list your current company.)
After launching a personal and company profile and growing your network through
engagement with others, you are ready to add some strategy to fuel your company’s growth.

EXPERIENCED USERS
Strong users gain the most out of this tool when they engage often with others; answer
questions, comment on posts, and offer advice. It is a social platform after all, and those who
are most successful interact regularly with others’ posts. As your network grows, think about
your industry and what content makes sense to share on this platform.
If you have been building your network through engagement, it is time to create meaningful
content yourself.

Posting

  1. Post consistently (2 to 4 times per week). This can be a story, an answer to a common
    question, an industry specific insight—something that will align with your personal or
    company brand and is something that interests your prospects. Why do you do what
    you do? If you tell people about your why, you will capture your audience’s attention
    and inspire them. That is a much more meaningful way to connect with people. Include
    images with some of your posts; when you do, make sure to include text as well.
  2. Write an article. Unlike a regular newsfeed post that is in front of people based on
    when they happen to scroll LinkedIn, articles have longevity because they remain on
    your profile page under your summary and frame you as the industry expert you are.
    Anyone who visits your profile will see your articles and this can provide prospects with
    some great insight into what separates you from your competition.
  3. Be brave and produce video content! Your content will have a much wider reach if you
    include a video with your post since video always receives more engagement than a
    static photo. Don’t worry; it doesn’t have to be long, professionally created or edited.
    Authenticity sells on this platform.

Email
LinkedIn allows you to download the email contact information for all your connections, which
you can then parse into groups—or segment—and email selectively based on individual needs,
interests, and desires. Used wisely, this is a great feature that increases open rates because
you can target your messaging.
To gain more traction and connections with prospects, look at mutual connections of clients or
business contacts and connect with those individuals and think about how you can serve
them.

Paid Ads
Once you are comfortable with producing content and continually growing your network
through thoughtful engagement, you should have a sense of what resonates most with your
audience and potential people like them.
If this platform has strong prospect potential for your industry, consider using the paid ads
feature. This can extend your reach beyond your connections and put you in front of new,
select individuals because it allows you to target based on company size, job title, etc.

LinkedIn: Best Practices for Paid Ads

Remember, LinkedIn exists to help others meet their professional needs. Engage with a
mindset of sharing and serving, and the byproduct will be that people know you and see you
as valuable because of your service to the LinkedIn community. And from there, your business
is certain to grow.

RESOURCE
LinkedIn Help is a foundational resource for getting familiar with the tool. Do yourself a favor
and take time to explore this resource.

 
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